While none of the Led Zeppelin symbols have been explicitly explained by the band members, Jimmy Page did confirm that they were all chosen from a standard reference book of occult symbols (or sigils, as they are called in the realm of magick). Perhaps the only other band with symbols as recognizable as Led Zeppelin’s are the Grateful Dead, with their steal your face logo and the dancing bears. Given the long-lasting success of Led Zeppelin IV, the four symbols on the inner jacket have become representative logos of Led Zeppelin as a whole, the most recognizable being the Zoso symbol chosen by guitarist Jimmy Page (plus the Swan Song Icarus symbol). It included the now borderline meme-worthy song “Stairway to Heaven” and is today the best-selling Led Zeppelin album, and it frequently finds itself in the discussion among modern critics as one of the best albums of all time. The album was released on November 8th, 1971 and was an instant success, but commercially and in the eyes of critics everywhere. Part of this included each member choosing an occult symbol that they felt represented them on some level, and the album included these symbols on the inner jacket. This was disappointing for the band, and thus they decided to release their next record without a title or any identifiable markers on the outer packaging no title, no track listing, nothing at all that tied the album to the band at the time. Their previous album, Led Zeppelin 3, while highly anticipated and chart-topping, received mixed and generally unfavorable reviews upon its release in October 1970. When Led Zeppelin were working on their fourth album, the untitled album that today is commonly referred to as Led Zeppelin IV, they wanted to do something mysterious and different.
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